Strategic Marketing Management / Planning and Control, Analysis and Decision

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TextPublication details: Butterworth Heinemann, 1995Edition: 1stDescription: 318ISBN:

750619902

Summary: This book has been specifically written for students studying for the Strategic Marketing Management module in the CIM Diploma. Preface, Acknowledgements, Introduction to Planning and Control: The Management Process, Assessing Corporate Capability, Environmental Analysis, Market Segmentation and Targeting and Positioning, Formulating the Marketing Strategy, Managing the Marketing Mix, Strategic Evaluation and Appraisal, Strategic Implementation and Control, The Mini Case Study, The Major Case Study, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 FIF (Browse shelf(Opens below))	1	Available	9780000043085

This book has been specifically written for students studying for the Strategic Marketing Management module in the CIM Diploma. Preface, Acknowledgements, Introduction to Planning and Control: The Management Process, Assessing Corporate Capability, Environmental Analysis, Market Segmentation and Targeting and Positioning, Formulating the Marketing Strategy, Managing the Marketing Mix, Strategic Evaluation and Appraisal, Strategic Implementation and Control, The Mini Case Study, The Major Case Study, Index.

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Strategic Marketing Management / Planning and Control, Analysis and Decision