Consumer Behavior / Implications for Marketing Strategy
Material type:
TextPublication details: Irwin Mcgraw-Hill, 1992Edition: 5thDescription: 678ISBN: - 256094098
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books
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MC Athens Campus Library | 658.8/324/0973 HAW (Browse shelf(Opens below)) | 1 | Available | 9780000045058 |
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Introduction, Consumer Behavior and Marketing Strategy, External Influences, Cross-Cultural Variations in Consumer Behavior, The Changing American Society, Social Stratification, Group Influence on Consumer Behavior, Group Communications, Household Structure and Consumption Behavior, Perception, Motivation and Personality and Emotion, Lifestyle, Situational Influences, Information Search, Alternative Evaluation and Selection, Outlet Selection and Purchase, Postpurchase Processes, Organizational Buyer Behavior, Index.
Introduction, Consumer Behavior and Marketing Strategy, External Influences, Cross-Cultural Variations in Consumer Behavior, The Changing American Society, Social Stratification, Group Influence on Consumer Behavior, Group Communications, Household Structure and Consumption Behavior, Perception, Motivation and Personality and Emotion, Lifestyle, Situational Influences, Information Search, Alternative Evaluation and Selection, Outlet Selection and Purchase, Postpurchase Processes, Organizational Buyer Behavior, Index.
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