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Consumer Behavior and Marketing Strategy / Seventh Edition

Contributor(s): Material type: TextPublication details: Mcgraw Hill Irwin, 2005Edition: 7thDescription: 584ISBN:
  • 72864877
Summary: The Perfect combination of knowledge and skills needed to understand markets. A Perspective on Consumer Behavior, Affect and Cognition and Marketing Strategy, Behavior and Marketing Strategy, The Environment and Marketing Strategy, Consumer Analysis and Marketing Strategy, Notes, Glossary, Index.
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The Perfect combination of knowledge and skills needed to understand markets. A Perspective on Consumer Behavior, Affect and Cognition and Marketing Strategy, Behavior and Marketing Strategy, The Environment and Marketing Strategy, Consumer Analysis and Marketing Strategy, Notes, Glossary, Index.

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