Media Moguls
Material type:
TextPublication details: Rouledge, 1992Description: 262ISBN: - 415054680
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MC Athens Campus Library | 302.23/09224 TUN (Browse shelf(Opens below)) | 1 | Available | 9780000004567 |
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| 302.23/01 BER Media Analysis Techniques / Revised Edition | 302.23/014 BEL The Language of News Media / Language in Society 17 | 302.23/0228 MCQ Communications Models / For the Study of Mass Communication | 302.23/09224 TUN Media Moguls | 302.23/0941 SEY The British Press and Broadcasting since 1945 | 302.23/22/0941 FOW Language in the News / Discourse and Ideology in the Press | 302.23/43/094 SOR European Cinemas, European Societies 1939-1990 |
The writers in this book show how a handful of own-and-operate entrepreneurs run their empires with a highly eccentric and highly political management style. Acknowledgements, Introduction, Western European Media Industry Case Studies, Western European Television and the North Atlantic Setting, New Agencies and the Data Business, European Media Lobbying, Media Moguls in Western Europe, Euro-Media Moguls, Media Moguls in Britain, Media Moguls in France, Media Moguls in Italy, Media Moguls in Germany, Conclusion: Europe's Future Media and Moguls, Notes, Further Reading, Index.
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