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Marketing Research / A Problem Solving Approach

Contributor(s): Material type: TextPublication details: Mcgraw Hill Book Company, 1998Description: 742ISBN:
  • 71158626
Contents:
Preface, An Overview of Marketing Research, Sources of Market Research Data, Tools for Primary Data Collection, Analyzing Data, Issues in Research Management, Glossary, Index.
Summary: Preface, An Overview of Marketing Research, Sources of Market Research Data, Tools for Primary Data Collection, Analyzing Data, Issues in Research Management, Glossary, Index.
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Preface, An Overview of Marketing Research, Sources of Market Research Data, Tools for Primary Data Collection, Analyzing Data, Issues in Research Management, Glossary, Index.

Preface, An Overview of Marketing Research, Sources of Market Research Data, Tools for Primary Data Collection, Analyzing Data, Issues in Research Management, Glossary, Index.

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