Using Communication Theory / An Introduction to Planned Communication

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TextPublication details: Sage Publications, 1992Edition: 1stDescription: 248ISBN:

803984308

Summary: This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Preface, Introduction, The Basics, Conceptual Tools, The Nature of Communication Planning, Not All Problems are Communication Problems, Categorization of Basic Strategies, Theoretical Approaches to Communication Planning, Multi-Step Flow Approaches, A Network Approach, Systems Theory Perspectives, Social Marketing Perspectives, Communication Campaigns: A Meeting Place for Different Approaches, The Elements of Mass Communication Theories, The Sender/ Communicator, The Message, The Medium, The Audience, Effects, Glossary, Bibliography, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	302.23 WIN (Browse shelf(Opens below))	1	Available	9780000004918

This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Preface, Introduction, The Basics, Conceptual Tools, The Nature of Communication Planning, Not All Problems are Communication Problems, Categorization of Basic Strategies, Theoretical Approaches to Communication Planning, Multi-Step Flow Approaches, A Network Approach, Systems Theory Perspectives, Social Marketing Perspectives, Communication Campaigns: A Meeting Place for Different Approaches, The Elements of Mass Communication Theories, The Sender/ Communicator, The Message, The Medium, The Audience, Effects, Glossary, Bibliography, Index.

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Using Communication Theory / An Introduction to Planned Communication