Polls and Surveys / Understanding What They Tell Us
Material type:
TextPublication details: Jossey-Bass Publishers, 1988Edition: 1stDescription: 252ISBN: - 1555420982
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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MC Athens Campus Library | 303.3/8 BRA (Browse shelf(Opens below)) | 1 | Available | 9780000004932 |
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| 303.3/4 NOR Leadership / Theory and Practice | 303.3/4 NOR Introduction to Leadership / Concepts and Practice | 303.3/4 NOR Leadership / Theory and Practice | 303.3/8 BRA Polls and Surveys / Understanding What They Tell Us | 303.3 FOU Εξουσία, Γνώση και Ηθική | 303.34 THE 156 Μαθήματα Ηγεσίας | 303.4/0941 HAL Change in British Society / From 1900 to the Present Day: Fourth Edition |
This book answers all the questions people may have about public opinion polling - and then some - and does so in a highly readable fashion. Preface, Polling the Public: Purpose and Process, Growth of Public Opinion Polling, Proper and Improper Uses of Surveys, The Organizations That Do the Polling, How Information Is Collected, How Respondents Are Selected, Asking the Question: How Wording Affects Response, What Do Answers Mean?, Understanding Sources of Error, Should Polls Be Banned?, Effects of Polls on Elections and Governments and Business and Media, Glossary, References, Index.
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