This diverse region offers a wide range of examples of the potential and limitations of tourism as a vehicle for development, and of government policy for tourism. Preface, Tourism and Development: Introduction, Western European Tourism in Perspective, Spain: the Phenomenon of Mass Tourism, Italy: Multi-Faceted Tourism, Greece: Prospects and Contradictions of Tourism in the 1980s, Portugal: Market Segmentation and Regional Specialization, Switzerland: Structural Change within Stability, Austria: Contrasting Tourist Seasons and Contrasting Regions, The United Kingdom: Market Responses and Public Policy, France: The Changing Character of a Key Industry, The Federal Republic of Germany: A Growing International Deficit?, The Netherlands: Tourist Development in a Crowded Society, Scandinavia: Challenging Nature in Norway, Tourism Policies in a Changing Economic Environment, Bibliography, Index.