Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Sales and Marketing for Hotels, Motels, and Resorts / Marketing Hospitality

Contributor(s): Material type: TextPublication details: 1992Description: 190ISBN:
  • 28087550
Summary: Preface, Author's Acknwoledgements, Understanding Hospitality Marketing, Understanding Transactions, Understanding Client Behavior, Understanding Pricing Strategies, Marketing Organization, Market Research and Planning, Marketing Communications, Marketing to Organizations, Personal Selling, Study Guide, Glossary, Index.
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Preface, Author's Acknwoledgements, Understanding Hospitality Marketing, Understanding Transactions, Understanding Client Behavior, Understanding Pricing Strategies, Marketing Organization, Market Research and Planning, Marketing Communications, Marketing to Organizations, Personal Selling, Study Guide, Glossary, Index.

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