This timely book examines the theory and practice of strategic management in the hospitality industry, incorporating research findings and analysis from both practitioners and academics. Preface, Introduction, Strategic Planning in Action: The Trust house Forte Approach, Strategic Management: A Theoretical Overview and Its Application to the Hospitality Industry, Strategic Business Systems, Critical Information Needs for Achieving Strategic Goals, Productivity and Performance Measurement and Monitoring, Quality as a Strategic Issue, The Application of Retailing Strategies to the Management of Hospitality, Managing Hospitality Services, Human Resource Management: A Response to Change in the 1990s, Consumer Strategies for Assessing and Evaluating Hotels, Integrated Marketing Organization for Hospitality Firms, Strategy for International Markets, Strategic Developments for the 1990s: Implications for Hotel Companies, International Marketing in the Hospitality Industry, Changes in International Hotel Companies' Strategies, The Global Hospitality Industry of the 1990s, Index.