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Understanding the Business Environment / Third Edition

Contributor(s): Material type: TextPublication details: Prentice Hall, 2009Edition: 3rdDescription: 420ISBN:
  • 9780273708148
Summary: This book provides you with a clear and concise introduction to all of the most important activities taking place inside and outside organizations. Preface, Acknowledgements, The External Environment, The Composition of the External Environment, The Competitive Environment, Inside Organizations, Culture and Organizations, Organizational Behavior, Human Resource Management, Marketing, Operations Management, Finance, Managing Knowledge and Innovation, Stakeholders and Governance and Ethics, Glossary, Index.
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This book provides you with a clear and concise introduction to all of the most important activities taking place inside and outside organizations. Preface, Acknowledgements, The External Environment, The Composition of the External Environment, The Competitive Environment, Inside Organizations, Culture and Organizations, Organizational Behavior, Human Resource Management, Marketing, Operations Management, Finance, Managing Knowledge and Innovation, Stakeholders and Governance and Ethics, Glossary, Index.

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