This book offers a sound introduction to the theory and practice of promoting public health. Foreword, Preface, Acknowledgements, Thinking about Health and Health Promotion and Public Health, What is Health?, What is health Promotion?, Who Promotes Health?, Values and Ethical Considerations in Health Promotion and Public Health, Planning and Managing Health Promotion and Public Health Practice, Planning and Evaluating Health Promotion and Public Health Interventions, Identifying Health Promotion and Public Health Practice Needs and Priorities, Evidence and Research for Health Promotion and Public Health Practice, Skills for Personal Effectiveness, Working Effectively with Other People, Competencies in Health Promotion and Public Health Practice, Fundamentals of Communication in Public Health, Using Communication Tools in Health Promotion and Public Health Practice, Educating For Health, Working with Groups to Promote Health, Enabling Healthier Living Through Behavior Change, Working with Communities, Influencing and Implementing Public Health Policy, Index.