Principles of Marketing / Enhanced Media Edition
Material type:
TextPublication details: Prentice Hall, 2006Edition: 4thDescription: 1264ISBN: - 9780273695592
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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MC Athens Campus Library | 658.8 BRA (Browse shelf(Opens below)) | 1 | Available | 9780000061744 |
Marketing and Its Environment, The Marketing Mix and IMC, The European Marketing, Environment, Customers and Markets, B2B bying Behaviour, Marketing Information and Research, Product, Product Management, Price, Retailers and Wholesalers, Place, Promotion, Advertising, Sales Promotion, Public Relations and Sponsorship, Marketing Management, Services and non-profit Marketing, E-marketing and New Media.
Marketing and Its Environment, The Marketing Mix and IMC, The European Marketing, Environment, Customers and Markets, B2B bying Behaviour, Marketing Information and Research, Product, Product Management, Price, Retailers and Wholesalers, Place, Promotion, Advertising, Sales Promotion, Public Relations and Sponsorship, Marketing Management, Services and non-profit Marketing, E-marketing and New Media.
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