Consumer Behavior

Contributor(s):

Wright Ray

Material type:

TextPublication details: Thomson Learning, 2006Description: 512ISBN:

9781844801381

Summary: This book will take you through the key concepts and theories of Consumer Behavior, ensuring you gain a thorough understanding of the topic. Preface, Acknowledgements, Walk-through tour, About the Website, The Background to Buyer Behavior, The Role of Information and Marketing Research in Understanding Buyer Behavior, Perception, Learning, Motivation, Attitude, Personality, Social Influences on Customer Behavior, Psychographics and Lifestyle and Changing Customer Demands, The Marketing Mix and Consumer Behavior and Organizational Buying Behavior, Present and Future Developments, Glossary, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/342 WRI (Browse shelf(Opens below))	1	Available	9780000061904

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This book will take you through the key concepts and theories of Consumer Behavior, ensuring you gain a thorough understanding of the topic. Preface, Acknowledgements, Walk-through tour, About the Website, The Background to Buyer Behavior, The Role of Information and Marketing Research in Understanding Buyer Behavior, Perception, Learning, Motivation, Attitude, Personality, Social Influences on Customer Behavior, Psychographics and Lifestyle and Changing Customer Demands, The Marketing Mix and Consumer Behavior and Organizational Buying Behavior, Present and Future Developments, Glossary, Index.

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Consumer Behavior

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