Marketing Management / Knowledge and Skills

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TextPublication details: Mcgraw Hill Irwin, 2009Edition: 9thDescription: 784ISBN:

9780073381138

Summary: This book enhances students knowledge of Marketing Management while advancing their skills in utilizing this knowledge to develop and maintain successful marketing strategies. Essentials of Marketing Management, Introduction, Marketing Information and Research and Understanding and the Target Market, The Marketing Mix, Marketing in Special Fields, Analyzing Marketing Problems and Cases, Financial Analysis for Marketing Decisions, Internet Exercises and Sources of Marketing Information, Marketing Management Cases, Market Opportunity Analysis, Product Strategy, Promotion Strategy, Distribution Strategy, Pricing Strategy, Social and Ethical Issues in Marketing Management, Strategic Marketing Cases, Developing Marketing Plans, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 PET (Browse shelf(Opens below))	1	Available	9780000062543

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Previous	658.8 PER Basic Marketing / A Global-Managerial Approach	658.8 PER Βασικές Αρχές Μάρκετινγκ / Μία Στρατηγική Προσέγγιση	658.8 PET Μάρκετιγνκ Μάνατζμεντ / Η Ελληνική Προσέγγιση	658.8 PET Marketing Management / Knowledge and Skills	658.8 PIE Market-Led Strategic Change / Making Marketing Happen in Your Organization	658.8 PIE Market-Led Strategic Change / Transforming the Process of Going to Market	658.8 POL Κοινωνικό Μάρκετινγκ	Next

This book enhances students knowledge of Marketing Management while advancing their skills in utilizing this knowledge to develop and maintain successful marketing strategies. Essentials of Marketing Management, Introduction, Marketing Information and Research and Understanding and the Target Market, The Marketing Mix, Marketing in Special Fields, Analyzing Marketing Problems and Cases, Financial Analysis for Marketing Decisions, Internet Exercises and Sources of Marketing Information, Marketing Management Cases, Market Opportunity Analysis, Product Strategy, Promotion Strategy, Distribution Strategy, Pricing Strategy, Social and Ethical Issues in Marketing Management, Strategic Marketing Cases, Developing Marketing Plans, Index.

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Marketing Management / Knowledge and Skills

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