Malcolm McDonald on Marketing Planning / Understanding Marketing Plans and Strategy

Contributor(s):

Mcdonald Malcolm H. B

Material type:

TextPublication details: Kogan Page, 2008Description: 198ISBN:

9780749451493

Summary: This book will help you to appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. Preface, Introduction, Understanding Marketing Planning, How Marketing Planning Fits with Corporate Planning, The Strategic Marketing Planning Process and the Marketing Plan, Defining Markets and Segments Prior to Planning, Understanding Product and Services Prior to Planning, Setting Marketing Objectives and Strategies, Advertising and Sales Promotion Strategies, Sales Strategies, Price Strategies, Place (Distribution and Customer Service) Strategies, Information and Organization, Making Marketing Planning Work, Next Steps, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8902 MCD (Browse shelf(Opens below))	1	Available	9780000062550

This book will help you to appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. Preface, Introduction, Understanding Marketing Planning, How Marketing Planning Fits with Corporate Planning, The Strategic Marketing Planning Process and the Marketing Plan, Defining Markets and Segments Prior to Planning, Understanding Product and Services Prior to Planning, Setting Marketing Objectives and Strategies, Advertising and Sales Promotion Strategies, Sales Strategies, Price Strategies, Place (Distribution and Customer Service) Strategies, Information and Organization, Making Marketing Planning Work, Next Steps, Index.

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Malcolm McDonald on Marketing Planning / Understanding Marketing Plans and Strategy