Marketing Communication

Contributor(s):

Egan John

Material type:

TextPublication details: South-Western - Cengage Learning, 2007Edition: 1stDescription: 472ISBN:

9781844801213

Summary: This book blends inspired examples with wide-ranging theories and applications to provide you with a complete introduction to this popular subject. Marketing Communications: Past and Present, Communications Theory, Buying Behavior, Image and Brand Management, Marketing Communications Planning, Understanding Marketing Research, Target Marketing, Campaign Tactics and Management, Advertising, Sales Promotion, Public Relations, Sponsorship and Product Placement, Direct Marketing and E-Commerce, Personal Selling and Point-of-sale and Supportive Communications, Integrated Marketing, Marketing Channels and Business-to-business Communications, Ethical Marketing and the Regulatory Environment, The Communications Industry, Global Marketing Communications, The Changing Face of Marketing Communications.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/02 EGA (Browse shelf(Opens below))	1	Available	9780000063113

This book blends inspired examples with wide-ranging theories and applications to provide you with a complete introduction to this popular subject. Marketing Communications: Past and Present, Communications Theory, Buying Behavior, Image and Brand Management, Marketing Communications Planning, Understanding Marketing Research, Target Marketing, Campaign Tactics and Management, Advertising, Sales Promotion, Public Relations, Sponsorship and Product Placement, Direct Marketing and E-Commerce, Personal Selling and Point-of-sale and Supportive Communications, Integrated Marketing, Marketing Channels and Business-to-business Communications, Ethical Marketing and the Regulatory Environment, The Communications Industry, Global Marketing Communications, The Changing Face of Marketing Communications.

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Marketing Communication