Digimarketing / The Essential Guide to New Media & Digital Marketing
Material type:
TextPublication details: Wiley, 2008Edition: 1stDescription: 408ISBN: - 9780470822319
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books
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MC Athens Campus Library | 658.872028546 WER (Browse shelf(Opens below)) | 1 | Available | 9780000063137 |
The Essential Guide to New Media & Digital Marketing is a clear call for companies to evolve their marketing practice. Acknowledgements, Preface, Introduction, New Media and Marketing in the 21st Century, Digital Channels, A Digimarketing Planning Framework, Stay Connected, Index.
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