Strategic Brand Management / 2nd Edition

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TextPublication details: Oxford University Press, 2007Edition: 2ndDescription: 304ISBN:

9780199565214

Summary: This book offers a unique socio-cultural approach to brand management, enabling you to understand the different aspects of the subject. The Sociocultural Meaning of Brands, Understanding the Social Psychology of Brands, Emotion and Brands, The Symbolic Meaning of Brands, Cultural Meaning Systems and Brands, Brand Equity and Brand Building, Brand Equity, Building Brands Through Marketing Communication, Measuring Brand Performance and Equity, Managing Brands, Symbolic Brands, Low-Involvement Brands, Brands and Innovation and High Technology, Brand Stretching and Retrenching, Managing Corporate Reputation, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.827 ROS (Browse shelf(Opens below))	1	Available	9780000063175

This book offers a unique socio-cultural approach to brand management, enabling you to understand the different aspects of the subject. The Sociocultural Meaning of Brands, Understanding the Social Psychology of Brands, Emotion and Brands, The Symbolic Meaning of Brands, Cultural Meaning Systems and Brands, Brand Equity and Brand Building, Brand Equity, Building Brands Through Marketing Communication, Measuring Brand Performance and Equity, Managing Brands, Symbolic Brands, Low-Involvement Brands, Brands and Innovation and High Technology, Brand Stretching and Retrenching, Managing Corporate Reputation, Index.

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Strategic Brand Management / 2nd Edition