Sustainability Marketing / A Global Perspective

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TextPublication details: John Wiley & Sons, Ltd, 2012Edition: 2ndDescription: 336ISBN:

9781119966197

Summary: This book provides a sustainability-oriented vision of marketing for the twenty-first century. Understanding Sustainability and Marketing, Marketing in the Twenty-First Century, Framing Sustainability Marketing, Developing Sustainability Marketing Opportunities, Socio-Ecological Problems, Sustainable Consumer Behavior, Developing Sustainability Marketing Standards and Strategies, Sustainability Marketing Strategies, Developing the Sustainability Marketing Mix, Customer Solutions, Communications, Customer Cost, Convenience, Developing the Future of Sustainability Marketing, Sustainability Marketing Transformations, Refraiming Sustainability Marketing, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.802 BEL (Browse shelf(Opens below))	1	Available	9780000063878

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Previous	658.8003 HIN Εγχειρίδιο του Marketing / The Economist	658.800952 PAN Ιαπωνική Διοικητική και Μάρκετινγκ / Οικονομική Ανάπτυξη και Αγορά Τόμος Α'	658.802 AVL Marketing Plans / Πώς να Σχεδιάζετε Αποτελεσματικά Προγράμματα Μάρκετινγκ	658.802 BEL Sustainability Marketing / A Global Perspective	658.802 CRA Marketing Management / A Relationship Marketing Perspective	658.802 DOY Value-Based Marketing / Marketing Strategies for Corporate Growth and Shareholder Value	658.802 HOF Essentials of Services Marketing	Next

This book provides a sustainability-oriented vision of marketing for the twenty-first century. Understanding Sustainability and Marketing, Marketing in the Twenty-First Century, Framing Sustainability Marketing, Developing Sustainability Marketing Opportunities, Socio-Ecological Problems, Sustainable Consumer Behavior, Developing Sustainability Marketing Standards and Strategies, Sustainability Marketing Strategies, Developing the Sustainability Marketing Mix, Customer Solutions, Communications, Customer Cost, Convenience, Developing the Future of Sustainability Marketing, Sustainability Marketing Transformations, Refraiming Sustainability Marketing, Index.

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Sustainability Marketing / A Global Perspective

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