Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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International Brand Valuation Manual / A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications

Contributor(s): Material type: TextPublication details: Wiley, 2009Description: 422ISBN:
  • 9780470740316
Summary: This work of reference represents a remarkably complete, detailed and extensive review of the main brand valuation models, accurately depicting the state of the art in the field of brand valuation and coherently relating major trends in the theory and practice thereof. Foreword, Acknowledgements, Introduction, The Concept and Relevance of Brand, The Origin and Evolution of Valuation Methods, Brand Valuation Methods and Process, General Approaches to Brand Valuation, Brand Valuation Methods and Providers, A Taxonomy of Brand Valuation Methods, The Current Situation, Is Corporate Brand Valuation Possible?, The Future of Brand Valuation, References, Index.
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This work of reference represents a remarkably complete, detailed and extensive review of the main brand valuation models, accurately depicting the state of the art in the field of brand valuation and coherently relating major trends in the theory and practice thereof. Foreword, Acknowledgements, Introduction, The Concept and Relevance of Brand, The Origin and Evolution of Valuation Methods, Brand Valuation Methods and Process, General Approaches to Brand Valuation, Brand Valuation Methods and Providers, A Taxonomy of Brand Valuation Methods, The Current Situation, Is Corporate Brand Valuation Possible?, The Future of Brand Valuation, References, Index.

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