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Doing Business in Emerging Markets / Entry and Negotiation Strategies

Contributor(s): Material type: TextPublication details: Sage Publications, 2002Description: 304ISBN:
  • 9780761913757
Summary: An authoritative and timely guide for executives who are contemplating business in these markets. Preface, Why Look at Emerging Economies, Emerging-Market Potential, Internationalization as a Business Strategy, Export Marketing and Sourcing in Emerging Economies, Entry Strategies for Emerging Markets, Developing and Managing Relationships in Emerging Markets, Negotiation Process and Strategies for Emerging Markets, Emerging Markets of Asia, Emerging Markets of Eastern Europe, Emerging Markets of Latin America and South Africa and Turkey, Conclusions: Some Guidelines for Doing Business in Emerging Markets, References, Index.
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An authoritative and timely guide for executives who are contemplating business in these markets. Preface, Why Look at Emerging Economies, Emerging-Market Potential, Internationalization as a Business Strategy, Export Marketing and Sourcing in Emerging Economies, Entry Strategies for Emerging Markets, Developing and Managing Relationships in Emerging Markets, Negotiation Process and Strategies for Emerging Markets, Emerging Markets of Asia, Emerging Markets of Eastern Europe, Emerging Markets of Latin America and South Africa and Turkey, Conclusions: Some Guidelines for Doing Business in Emerging Markets, References, Index.

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