Consumer Behavior / 2nd Edition
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TextPublication details: Sage Publications, 2013Edition: 2ndDescription: 450ISBN: - 9781446266458
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MC Athens Campus Library | 658.8/342 BLY (Browse shelf(Opens below)) | 1 | Available | 9780000064462 |
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| 658.8/342 ASS Consumer Behavior / And Marketing Action | 658.8/342 ASS Consumer Behavior and Marketing Action / Fifth Edition | 658.8/342 BLA Consumer Behavior / Ninth Edition | 658.8/342 BLY Consumer Behavior / 2nd Edition | 658.8/342 CHI Consumer Behavior / Third Edition | 658.8/342 ENG Consumer Behavior / Eighth Edition | 658.8/342 ENG Consumer Behavior / Seventh Edition |
Introduction to Consumer Behaviour, The Importance of Understanding Consumer Behaviour, Psychological Issues in Consumer Behaviour, Personality and Self-Concept, Perception, Learning, Attitude Formation and Change, Sociological Issues in Consumer Behaviour, Reference Groups, The family, Decisions and their Aftermath, Innovation, Service Markets, Organisational Buying Behaviour, Consumer Behaviour and the Marketing Mix.
Introduction to Consumer Behaviour, The Importance of Understanding Consumer Behaviour, Psychological Issues in Consumer Behaviour, Personality and Self-Concept, Perception, Learning, Attitude Formation and Change, Sociological Issues in Consumer Behaviour, Reference Groups, The family, Decisions and their Aftermath, Innovation, Service Markets, Organisational Buying Behaviour, Consumer Behaviour and the Marketing Mix.
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