Royal Mail Guide to Direct Mail for Small Businesses / Find the right prospects, Control your costs, Make your mailshots work

Contributor(s):

Thomas Brian

Material type:

TextPublication details: Butterworth Heinemann, 1996Description: 308ISBN:

750627476

Summary: Preface, Introduction, Direct Mail and Other Advertising Methods, Why Direct Mail Works so Well, Information, Understanding Your Customers, Targeting and Segmentation, The Marketing Database - Your Own Private Advertising Medium, Mailing Lists (Rented or External), Communications, The Importance of an Offer, How to Increase Responses Through more Effective Writing and Design, Direct Mail Testing and Measurement, Services, When to Use Outside Suppliers and How to Choose Them, Royal Mail Services to Help You Develop Your Business, Campaign Planning, Campaign Planning and Management, Appendices, Glossary, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.84 THO (Browse shelf(Opens below))	1	Available	9780000007209

Preface, Introduction, Direct Mail and Other Advertising Methods, Why Direct Mail Works so Well, Information, Understanding Your Customers, Targeting and Segmentation, The Marketing Database - Your Own Private Advertising Medium, Mailing Lists (Rented or External), Communications, The Importance of an Offer, How to Increase Responses Through more Effective Writing and Design, Direct Mail Testing and Measurement, Services, When to Use Outside Suppliers and How to Choose Them, Royal Mail Services to Help You Develop Your Business, Campaign Planning, Campaign Planning and Management, Appendices, Glossary, Index.

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Royal Mail Guide to Direct Mail for Small Businesses / Find the right prospects, Control your costs, Make your mailshots work