Preface, What You Should Bring to Your Business, The Need for Balanced Business Experience, Personal Sectors in Starting a Business, Finding a Sound Idea for a Business, Understanding Marketing for Your Small Business, Your Small Business as a Marketing System, Analyzing Your Market and Consumer Behavior, Reaching Your Customer, Managing Your Customer Relations, Retail and Service and Manufacturing Businesses, Controlling Your Retail Operations, Marketing the Service Business, Managing International Trade, Managing Your Manufacturing Operations, Achieving Proactive Financial Management, Raising Money for Your Business, Managing Your Financial Requirements, Management Information and Computers, Buying a Business Opportunity, Buying a Going Business, Is Franchising the Way to Go?, Deciding on Some Key Legal Matters, Some Crucial Management Functions, Managing Business Risk, Managing Your Personnel Function, Surving: Managing for Productivity and Growth, Appendices, Glossary, Index.

Preface, What You Should Bring to Your Business, The Need for Balanced Business Experience, Personal Sectors in Starting a Business, Finding a Sound Idea for a Business, Understanding Marketing for Your Small Business, Your Small Business as a Marketing System, Analyzing Your Market and Consumer Behavior, Reaching Your Customer, Managing Your Customer Relations, Retail and Service and Manufacturing Businesses, Controlling Your Retail Operations, Marketing the Service Business, Managing International Trade, Managing Your Manufacturing Operations, Achieving Proactive Financial Management, Raising Money for Your Business, Managing Your Financial Requirements, Management Information and Computers, Buying a Business Opportunity, Buying a Going Business, Is Franchising the Way to Go?, Deciding on Some Key Legal Matters, Some Crucial Management Functions, Managing Business Risk, Managing Your Personnel Function, Surving: Managing for Productivity and Growth, Appendices, Glossary, Index.