Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Marketing / Concepts and Strategies

Contributor(s): Material type: TextPublication details: Boston, MA Houghton Mifflin, 2006Edition: 5thDescription: 878ISBN:
  • 9780618532032
Summary: This book introduces students to the role of marketing in economies, firms and society, without avoiding complex inter - relationships, not to mention contradictions. Marketing Defined and Marketing in Context, Understanding and Targeting Customers, Product and Branding and Packaging and Service Decisions, Place (Distribution and Marketing Channel) Decisions, Promotion (Marketing Communications) Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management, Studying and Working in Marketing.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library Παράρτημα Γλυφάδας 658.8 DIB (Browse shelf(Opens below)) 1 Available 9780000081124

This book introduces students to the role of marketing in economies, firms and society, without avoiding complex inter - relationships, not to mention contradictions. Marketing Defined and Marketing in Context, Understanding and Targeting Customers, Product and Branding and Packaging and Service Decisions, Place (Distribution and Marketing Channel) Decisions, Promotion (Marketing Communications) Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management, Studying and Working in Marketing.

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