Preface, Introduction, Basic Economic Background, Demand Theory, Production Theory, Cost Theory, Market Structure, Pricing and Product-Promotion Strategies, Single-Product Pricing: The Case of no Close Subsitudes, Pricing when Facing Competition, Multiproduct Pricing, Information Costs and the Promotion of Product Quality, The Organization of the Firm: Introduction, The Organization of the Firm, Internal Pricing and Output Decisions, Contractual Alternatives to Vertical Integration, Government Policy: Introduction, Antitrust Policy, Regulation, International Trade Policy, Managerial Techniques, Statistical Estimation, Risk Analysis, Decisions Over Time: Capital Budgeting, Author and Subject Index.

Preface, Introduction, Basic Economic Background, Demand Theory, Production Theory, Cost Theory, Market Structure, Pricing and Product-Promotion Strategies, Single-Product Pricing: The Case of no Close Subsitudes, Pricing when Facing Competition, Multiproduct Pricing, Information Costs and the Promotion of Product Quality, The Organization of the Firm: Introduction, The Organization of the Firm, Internal Pricing and Output Decisions, Contractual Alternatives to Vertical Integration, Government Policy: Introduction, Antitrust Policy, Regulation, International Trade Policy, Managerial Techniques, Statistical Estimation, Risk Analysis, Decisions Over Time: Capital Budgeting, Author and Subject Index.