Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

Image from OpenLibrary

Marketing Management

Contributor(s): Material type: TextPublication details: Pearson - Prentice Hall, 2006Edition: 12thDescription: 780ISBN:
  • 131457578
Summary: Understanding Marketing Management, Defining Marketing for the 21st Century, Developing Marketing Strategies and Plans, Capturing Marketing Insights, Gathering Information and Scanning the Environment, Conducting Marketing Research and Forecasting Demand, Connecting with Customers, Creating Customer Value and Satisfaction and Loyalty, Analyzing Consumer Markets, Analyzing Business Markets, Identifying Market Segments and Targets, Building Strong Trends, Creating Brand Equity, Crafting the Brand Positioning, Shaping the Market Offerings, Setting Product Strategy, Delivering Value, Communicating Value, Designing and Managing Value Networks and Channels, Creating Successful Long-Term Growth, Tapping into Global Markets, Glossary, Subject Index.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library Παράρτημα Γλυφάδας 658.8 ΚΟΤ (Browse shelf(Opens below)) 1 Available 9780000083678

Understanding Marketing Management, Defining Marketing for the 21st Century, Developing Marketing Strategies and Plans, Capturing Marketing Insights, Gathering Information and Scanning the Environment, Conducting Marketing Research and Forecasting Demand, Connecting with Customers, Creating Customer Value and Satisfaction and Loyalty, Analyzing Consumer Markets, Analyzing Business Markets, Identifying Market Segments and Targets, Building Strong Trends, Creating Brand Equity, Crafting the Brand Positioning, Shaping the Market Offerings, Setting Product Strategy, Delivering Value, Communicating Value, Designing and Managing Value Networks and Channels, Creating Successful Long-Term Growth, Tapping into Global Markets, Glossary, Subject Index.

There are no comments on this title.

to post a comment.

MC Athens Campus Library
Πατησίων 94 & Κοδριγκτώνος 13, 104 34
Πελλήνης 8 & Πατησίων 107, 112 51
Τ: +30 210 8899600

MC Thessaloniki Campus Library
Ίωνος Δραγούμη 21, 54625 | Ίωνος Δραγούμη 15, 54625
Τ: +30 2310 287779 – Τ: +30 2314 440300