Global Marketing Management
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TextPublication details: John Wiley And Sons, Inc, 2008Edition: 4thDescription: 682ISBN: - 9780471755272
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MC Athens Campus Library Παράρτημα Γλυφάδας | 658.848 KOT (Browse shelf(Opens below)) | 1 | Available | 9780000083838 |
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| 658.8 ΚΟΤ Marketing Management | 658.802 CRA Marketing Management / A Relationship Marketing Perspective | 658.8342 BAL Συμπεριφορά Καταναλωτή / Β' Έκδοση | 658.848 KOT Global Marketing Management | 711.552 VLI Βιομηχανικά Πάρκα | 808.066658 RIL Researching and Writing Dissertations in Business and Management | 910/.68 BEE The Business of Tourism Management |
Globalization Imperative, Ecomonic Enviroment, Financial Enviroment, Global Cultural Enviroment and Buying Behavior, Political and Legal Environments, Global Marketing Research, Global Segmentation and Positioning, Global Marketing Strategies, Global Market Entry Strategies, Golbal Sourcing Strategy, Global Product Policy Decisions I: Developing New Products for Global Markets, Global Product Policy Decisions II: Marketing Products and Sevices, Global Pricing, Communicating with the World Consumer, Sales Management, Global Logistics and Distribution, Export and Import Management, Planning and Organization and Control of Global Marketing Operations, Global Marketing and the Internet, Cases, Index.
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