Understanding Strategic Management
Material type:
TextPublication details: Oxford University Press, 2008Edition: 1stDescription: 454ISBN: - 9780199288304
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MC Athens Campus Library Παράρτημα Γλυφάδας | 658.4/012 HEN (Browse shelf(Opens below)) | 1 | Available | 9780000083883 |
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| 658.3 PAP Διοίκηση Ανθρώπινου Δυναμικού | 658.3 PIN Introduction to Human Resource Management | 658.3 ROB Οργανωσιακή Συμπεριφορά / Βασικές Έννοιες και Σύγχρονες Προσεγγίσεις | 658.4/012 HEN Understanding Strategic Management | 658.4012 KEF Το Επιχειρηματικό Όραμα σε Business Plan | 658.4012 MEL Global Strategic Management | 658.4092 KOU Η Πρόκληση της Ηγεσίας / Άριστες Στρατηγικές και Πρακτικές Επιχειρήσεων |
The emphasis of the book is on helping you gain the tools of analysis essential for understanding the competitive and internal environments that organizations face. This makes this book a practical,student friendly textbook taht really brings the subject to life.What is Strategy?, Strategic Analysis, The General Environment, The Competitive Environment, The Internal Environment: Value Creating Activities, The Internal Environment: A Resource-Based View of Strategy, Assessing Organizational Performance, Strategy Formulation, Business Level Strategy, Corporate Level Strategy, International Strategy and Globalization, Strategy Implementation, Organizational Systems and Strategic Change, Strategic Leadership, Corporate Governance, Glossary, Index.
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