Advertising and Luxury Goods/An Exploratory Research on Preference Reflection of Consumers about Advertising and Brands
Material type:
TextPublication details: 2008Description: 121Summary: Background, Research Objectives, Limitations, Theoretical Background, Advertising, Luxury Goods, Theories on Impact of Advertising to Luxury Goods, Past Research on Advertising of Goods, Limitations of Previous Research, Methodological Framework, Research Philosophy, Research Approach, Reliability and Validity, Reliability Analysis, Sample, Sampling Technique, Sample Size, Dat Collection Method, Descriptive Analysis, Hypothesis Testing, Recommendations, Activity, Bibliography, Appendices.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Διπλωματική εργασία
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MC Athens Campus Library | BUS 2008 (6) (Browse shelf(Opens below)) | 1 | Available | 9780000086532 |
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Background, Research Objectives, Limitations, Theoretical Background, Advertising, Luxury Goods, Theories on Impact of Advertising to Luxury Goods, Past Research on Advertising of Goods, Limitations of Previous Research, Methodological Framework, Research Philosophy, Research Approach, Reliability and Validity, Reliability Analysis, Sample, Sampling Technique, Sample Size, Dat Collection Method, Descriptive Analysis, Hypothesis Testing, Recommendations, Activity, Bibliography, Appendices.
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