Does the Advertising Effects in the Consumer Behavior and How?

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Theofani Anneta-Trini

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TextPublication details: 2009Description: 50Summary: Introduction, What is Advertising?, Problem Discussion, Consumer Preferences, Cultural Factors, Social Factors, Personal Factors, Psychological Factors, Target Group, Brand, Brand Equity, Brand Loyalty, Brand Awareness, Perceived Quality, Brand Association, Brand Positioning, Advertisement, Importance of Advertising, Standardization vs Adaptation, The Language Used in Advertising Campaigns, Event Sponsorship, Celebrity Endorsement, Methodology, Research Approach, Validity, Reliability, Conclusion, Questionnaire, Appendix, Literature Review, References.

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Item type	Current library	Call number	Copy number	Status	Barcode
Διπλωματική εργασία	MC Athens Campus Library	BUS 2009 (7) (Browse shelf(Opens below))	1	Available	9780000086730

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Introduction, What is Advertising?, Problem Discussion, Consumer Preferences, Cultural Factors, Social Factors, Personal Factors, Psychological Factors, Target Group, Brand, Brand Equity, Brand Loyalty, Brand Awareness, Perceived Quality, Brand Association, Brand Positioning, Advertisement, Importance of Advertising, Standardization vs Adaptation, The Language Used in Advertising Campaigns, Event Sponsorship, Celebrity Endorsement, Methodology, Research Approach, Validity, Reliability, Conclusion, Questionnaire, Appendix, Literature Review, References.

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Does the Advertising Effects in the Consumer Behavior and How?

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