Consumer Perceptions Towards Subliminal Advertising

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Thomakou Ifigeneia

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TextPublication details: 2009Description: 121Summary: Introduction, Background, Research Limitations, Literature Review, The Latest Facts, Methodology, Epistemological Framework, Experiment, Action Research, Ethnography, Research Choices, Time Horizons, Research Design, Sampling Technique, Analysis and Results, Demographics Characteristics, Consumer Perceptions Towards Subliminal Advertising, Conclusion, Ethicality, Acceptability, Harmfulness, Legality, Overall Results, Appendix, Research Questionnaire, References.

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Item type	Current library	Call number	Copy number	Status	Barcode
Διπλωματική εργασία	MC Athens Campus Library	BUS 2009 (10) (Browse shelf(Opens below))	1	Available	9780000086747

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Previous	BUS 2008 (8) Host - Country in HRM Multinational Companies/The Case of Carrefour in Greece.	BUS 2008 (9) An Empirical Analysis of the Effects of Advertising/Cognitive Versus Emotional Approach	BUS 2009 (1) Influence of Consumer's Demographics and Salesperson's Appearance on Consumer's Satsfaction with Salesperson's Performance	BUS 2009 (10) Consumer Perceptions Towards Subliminal Advertising	BUS 2009 (11) The Impact of Complaint Handling on Customers' Attitudes and Behavior Towards Brands/Some Multi-Industry Evidence	BUS 2009 (12) International and Strategic Growth./The Case of Rothenberger	BUS 2009 (13) Applying Herzberg's Theory of Motivation to Managers and Employees of L'Artigiano.	Next

Introduction, Background, Research Limitations, Literature Review, The Latest Facts, Methodology, Epistemological Framework, Experiment, Action Research, Ethnography, Research Choices, Time Horizons, Research Design, Sampling Technique, Analysis and Results, Demographics Characteristics, Consumer Perceptions Towards Subliminal Advertising, Conclusion, Ethicality, Acceptability, Harmfulness, Legality, Overall Results, Appendix, Research Questionnaire, References.

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Consumer Perceptions Towards Subliminal Advertising

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