International Marketing / Ninth Edition

Contributor(s):

Cateora Philip R

Material type:

TextPublication details: Irwin Mcgraw-Hill, 1995Edition: 9thDescription: 778ISBN:

71152091

Contents:

An Overview, The Cultural Environment of Global Markets, Assessing Global Market Opportunities, Developing Global Marketing Strategies, Corporate Context of Marketing, Supplementary Material, Index.

Summary: An Overview, The Cultural Environment of Global Markets, Assessing Global Market Opportunities, Developing Global Marketing Strategies, Corporate Context of Marketing, Supplementary Material, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/48 CAT (Browse shelf(Opens below))	1	Available	9780000009050

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Previous	658.8/48 BIR Commonsense Direct Marketing / Revised Third Edition	658.8/48 BIR Commonsense Direct Marketing / Fourth Edition	658.8/48 BUZ Multinational Marketing Management / Cases and Readings	658.8/48 CAT International Marketing / Ninth Edition	658.8/48 CAT International Marketing / Tenth Edition	658.8/48 CAT International Marketing / International Student Edition	658.8/48 CAV Doing Business in Emerging Markets / Entry and Negotiation Strategies	Next

An Overview, The Cultural Environment of Global Markets, Assessing Global Market Opportunities, Developing Global Marketing Strategies, Corporate Context of Marketing, Supplementary Material, Index.

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International Marketing / Ninth Edition

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