Research Methods for Business Students / Second Edition
Material type:
TextPublication details: Financial Times - Prentice HallEdition: 2ndDescription: 480Summary: This text provides students with the necessary knowledge and skills for the successful completion of a piece of business research. The Nature of Business and Management Research and How to Use This Book, Formulating and Clarifying the Research Topic, Critically Reviewing the Literature, Deciding on the Research Approach and Choosing a Research Strategy, Negotiating Access and Research Ethics, Selecting Samples, Using Secondary Data, Collecting Primary Data Through Observation, Collecting Primary Data Using Semi-Structured and In-Depth Interviews, Collecting Primary Data Using Questionnaires, Analysing Quantitative Data, Analysing Qualitative Data, Writing Your Project Report, Bibliography, Appendices, Index.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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MC Athens Campus Library | 650.072 SAU (Browse shelf(Opens below)) | 1 | Available | 9780000096487 |
This text provides students with the necessary knowledge and skills for the successful completion of a piece of business research. The Nature of Business and Management Research and How to Use This Book, Formulating and Clarifying the Research Topic, Critically Reviewing the Literature, Deciding on the Research Approach and Choosing a Research Strategy, Negotiating Access and Research Ethics, Selecting Samples, Using Secondary Data, Collecting Primary Data Through Observation, Collecting Primary Data Using Semi-Structured and In-Depth Interviews, Collecting Primary Data Using Questionnaires, Analysing Quantitative Data, Analysing Qualitative Data, Writing Your Project Report, Bibliography, Appendices, Index.
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