Marketing Management and Information Technology / Second Edition

Contributor(s):

Fletcher Keith

Material type:

TextPublication details: Prentice Hall, 1995Edition: 2ndDescription: 406ISBN:

131844822

Summary: This book gives a critical insight into the major marketing concepts and techniques and shows how information technology has the potential to change the marketing manager's job. Overview of Marketing and the Impact of IT, IT and Marketing, What is Marketing, The Changing Marketing System and Environment, Marketing Information for decisions, IT and Marketing Strategy, IT and Marketing Management, Planning for Innovation, New Product Decisions, Product Policy Decisions, Communication Decisions, Sales Decisions, Place Decisions, IT and the Future.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.800285 FLE (Browse shelf(Opens below))	1	Available	9780000009951

This book gives a critical insight into the major marketing concepts and techniques and shows how information technology has the potential to change the marketing manager's job. Overview of Marketing and the Impact of IT, IT and Marketing, What is Marketing, The Changing Marketing System and Environment, Marketing Information for decisions, IT and Marketing Strategy, IT and Marketing Management, Planning for Innovation, New Product Decisions, Product Policy Decisions, Communication Decisions, Sales Decisions, Place Decisions, IT and the Future.

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Marketing Management and Information Technology / Second Edition