Logos that last: how to create iconic visual branding/ by Allan Peters.

By:

Peters, Allan

Material type:

TextPublication details: Beverly, MA: Rockport, 2023.Description: 208 p.: ill.; 26 cmISBN:

9780760383179

Subject(s):

Summary: Author Allan Peters is an award-winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including The New York Times and CNN. In this landmark guide for designers and brand strategists of any level, Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, Amazon, Disney, Target, and Nike, as well as personal passion projects.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.827 PET (Browse shelf(Opens below))	1	Available	9780000099679

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Previous	658.827 DE C Creating Powerful Brands in Consumer, Service and Industrial Markets / Second Edition	658.827 DE C From Brand Vision to Brand Evaluation / Strategically Building and Sustaining Brands	658.827 MUR Brand Strategy	658.827 PET Logos that last: how to create iconic visual branding/	658.827 ROS Strategic Brand Management / 2nd Edition	658.83 BUR Marketing Research / Online Research Applications	658.83 FOT Διαχρονική Εξέλιξη Συμπεριφοράς Καταναλωτή και Ποιοτικές Έρευνες Marketing	Next

Author Allan Peters is an award-winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including The New York Times and CNN. In this landmark guide for designers and brand strategists of any level, Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, Amazon, Disney, Target, and Nike, as well as personal passion projects.

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Logos that last: how to create iconic visual branding/ by Allan Peters.

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