TY  - BOOK
AU  - Beverland, Michael
TI  - A very short, fairly interesting and reasonably cheap book about brand management
T2  - Very short, fairly interesting & cheap books
SN  - 9781529795165
PY  - 2025///
CY  - Thousand Oaks
PB  - SAGE Publishing
KW  - Business
KW  - Branding (Marketing)
N2  - Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout
ER  -