Managing for the Future - Butterworth Heinemann, 1992 - 292

This book is about the critical issues that managers are facing in the 1990s. Preface, Acknowledgements, Economics, The Future Already Around Us, The Transnational Economy, From World Trade to World Investment, People, The New Productivity Challenge, The Rise and Fall of the Blue-Collar Worker, China's Nightmare: No Jobs for the Millions, Management, How to Manage the Boss, What the Nonprofits Are Teaching Business, The Nonprofits' Outreach Revolution, The Organization, Four Marketing Lessons for the Future, The 10 Rules of Effective Research, The Emerging Theory of Manufacturing, Effectiveness, Index.

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