Getting the Message Across / A Guide to Directing Corporate Communications 

 - 1st 
 -  Director Books,  1988 
 - 154 
<br/><br/>Acknowledgements, Introduction, Corporate Communications and the Company, The Corporate Dialogue, Grasping the Market Research Nettle, Choosing and Using a Consultancy, Media Relations, Communicating the Company's Record of Achievement, Key Relationships, Managing the Communication Function, Value for Money in Corporate Communications, The End Result - Consumer Affairs. 
<br/><br/> Acknowledgements, Introduction, Corporate Communications and the Company, The Corporate Dialogue, Grasping the Market Research Nettle, Choosing and Using a Consultancy, Media Relations, Communicating the Company's Record of Achievement, Key Relationships, Managing the Communication Function, Value for Money in Corporate Communications, The End Result - Consumer Affairs. 
<br/><br/><label>ISBN: </label>187055066