TY  - BOOK
AU  - Churchill David
AU  - Jennings Marie
TI  - Getting the Message Across / A Guide to Directing Corporate Communications
SN  - 187055066
PY  - 1988///
PB  - Director Books
N1  - Acknowledgements, Introduction, Corporate Communications and the Company, The Corporate Dialogue, Grasping the Market Research Nettle, Choosing and Using a Consultancy, Media Relations, Communicating the Company's Record of Achievement, Key Relationships, Managing the Communication Function, Value for Money in Corporate Communications, The End Result - Consumer Affairs
N2  - Acknowledgements, Introduction, Corporate Communications and the Company, The Corporate Dialogue, Grasping the Market Research Nettle, Choosing and Using a Consultancy, Media Relations, Communicating the Company's Record of Achievement, Key Relationships, Managing the Communication Function, Value for Money in Corporate Communications, The End Result - Consumer Affairs
ER  -