TY  - BOOK
AU  - Gill John
AU  - Johnson Phil
TI  - Research Methods for Managers / Second Edition
SN  - 185396350
PY  - 1997///
PB  - Pcp
N2  - The Authors address the key philosophical foundations of the main methodological approaches to research in management and business.  Introduction, Starting Management Research, The Role of Theory in Research Methods, Experimental Research Design, Quasi-Experiments and Action Research, Survey Research Design, Ethnography: Its Origins and Practice, Issues in Ethnographic Research, Making Methodological Choices: The Philosophical Basis, Conclusion: Resolving the Dilemmas in Choosing a Research Strategy, References, Glossary, Index
ER  -