European Business / Text and Cases
- Butterworth Heinemann, 1994
- 288
A lively and comprehensive coverage of the subject for undergraduate and BTEC higher students combining text and cases in one book. Preface, Acknowledgements, Introduction, Introducing the European Business Environment, Making the Community Work, The Single Market after 1992, Regulating Competition in the EC, The European Community and External Relations: The Rise of a New Trading Superpower?, The EC Coal Industry: Into the Twenty-First Century, The European Community's Environmental Management and Audit Scheme, The ''Myth'' of the Level Playing Field: The Case of Contested Takeovers within the EC, Restructuring the Steel Industry in the European Community, EC Tourism: The Case of Euro Disneyland, European Collaboration in Aircraft Manufacture, The European Plastics Industry: Responding to Change, The European Car Market, Satellite Broadcasting: A Missed Opportunity for the SEM?, Index.