Marketing / Concepts and Strategies Second European Edition 

 - 2nd 
 -  Houghton Mifflin Company,  1994 
 - 810 
<br/><br/>An Analysis of Marketing Opportunities, Product Decisions, Distribution Decisions, Promotion Decisions, Pricing Decisions, Strategic Marketing Management, Selected Applications. 
<br/><br/> An Analysis of Marketing Opportunities, Product Decisions, Distribution Decisions, Promotion Decisions, Pricing Decisions, Strategic Marketing Management, Selected Applications. 
<br/><br/><label>ISBN: </label>395669286