TY  - BOOK
AU  - Dibb Sally
AU  - Ferrell O.C
AU  - Pride William M
AU  - Simkin Lyndon
TI  - Marketing / Concepts and Strategies Second European Edition
SN  - 395669286
PY  - 1994///
PB  - Houghton Mifflin Company
N1  - An Analysis of Marketing Opportunities, Product Decisions, Distribution Decisions, Promotion Decisions, Pricing Decisions, Strategic Marketing Management, Selected Applications
N2  - An Analysis of Marketing Opportunities, Product Decisions, Distribution Decisions, Promotion Decisions, Pricing Decisions, Strategic Marketing Management, Selected Applications
ER  -