TY  - BOOK
AU  - Graham John L
AU  - Meloan Taylor W
TI  - International and Global Marketing / Concepts and Cases Second Edition
SN  - 71158006
PY  - 1997///
PB  - Irwin Mcgraw-Hill
N1  - Introduction, The Environment of International and Global Marketing, The legal and Political Environment, International and Global Marketing Strategies, International and Global Marketing Operations, Products ans Services, Promotional Strategies, Pricing Issues, Distribution Strategies, Ethical Issues, Selected Cases and a Decision Simulation
N2  - Introduction, The Environment of International and Global Marketing, The legal and Political Environment, International and Global Marketing Strategies, International and Global Marketing Operations, Products ans Services, Promotional Strategies, Pricing Issues, Distribution Strategies, Ethical Issues, Selected Cases and a Decision Simulation
ER  -