Marketing Research / Qualitative Methods for the Marketing Professional 

 -  Probus Publishing Company,  1988 
 - 238 
<br/><br/> This extraordinary work focuses on the qualitative, intuitive approaches to market research and shows how they can be integrated with the more numbers-oriented methods to produce a fuller, richer understanding of the consumer.  Preface, Setting the Stage, Integrating Research Techniques, Group Interviewing, Depth Interviewing, Projective Methods, Managing Qualitative Research, Index. 
<br/><br/><label>ISBN: </label>917253892