TY  - BOOK
AU  - Seymour Daniel T
TI  - Marketing Research / Qualitative Methods for the Marketing Professional
SN  - 917253892
PY  - 1988///
PB  - Probus Publishing Company
N2  - This extraordinary work focuses on the qualitative, intuitive approaches to market research and shows how they can be integrated with the more numbers-oriented methods to produce a fuller, richer understanding of the consumer.  Preface, Setting the Stage, Integrating Research Techniques, Group Interviewing, Depth Interviewing, Projective Methods, Managing Qualitative Research, Index
ER  -