TY  - BOOK
AU  - Evans Martin
AU  - Moutinho Luiz
TI  - Applied Marketing Research
SN  - 201565048
PY  - 1992///
PB  - Allyn And Bacon
N2  - This book provides interesting illustrations and examples of the different kinds of practical problems that are involved in the application of marketing research methodology as an aid to managerial decision making.  Preface, The Marketing Research Process: Designs and Techniques, Primary Data Collection: Interview - Observation - Experimentation, Data Collection: Sampling and Sample Design, Problems and Cases, Marketing Research: Applications and Industry, Product Research: New Product Development, Price Research, Promotion Research, Industrial Marketing Research, The Marketing Research Industry and the Future, Clippings from the Press, Index
ER  -