Consumer Behavior / Implications for Marketing Strategy 

 - 6th 
 -  Irwin Mcgraw-Hill,  1995 
 - 654 
<br/><br/>Introduction, External Influences, Internal Influences, Consumer Decision Process, Organizations as Consumers, Consumer Behavior and Marketing Practice and Society, Index. 
<br/><br/> Introduction, External Influences, Internal Influences, Consumer Decision Process, Organizations as Consumers, Consumer Behavior and Marketing Practice and Society, Index. 
<br/><br/><label>ISBN: </label>256139725